https://www.lean.org/store/book/managing-to-learn/
Worked closely with author to develop, design, edit, and publish award-winning, best-selling book, Managing to Learn. This influential, thought leadership, management title has sold hundreds of thousands of copies worldwide and is still in print after 16 years.
Web site content creation and information architecture for nonprofit group advocating for the protection of elephants. Messaging focuses on raising public awareness and inspiring action to end the senseless killing of this majestic animal, their exploitation by the tourist industry, and the lethal worldwide trade in ivory and hunting trophies.
Turned LEI logo into the leaper cartoon to convey concepts of lean thinking. Created a visual language for expressing lean ideas (A3, one piece flow, problem solving, etc.) across industries and around the world. The leaper appears everywhere (books, education, events, merchandise, online, signage, web) doing everything (conducting, investigating, learning, teaching, and thinking deeply).
Created complete branding system for two lawn care groups merging into one national organization: PLANET. Work included naming, branding, logo, design templates, marketing materials, and signage.